The CBN WorldReach media blitz conducted in Ghana in December 2000 reaped 2.56 million salvations and 4.189 million rededicated lives. That is the finding of a study produced by Professor Saa Dittoh of University for Development Studies in Tamale, Ghana.

Of Ghana's population of 20 million, 70 percent of those residing in cities watched at least one of the CBN holiday programs.

"We are really thrilled with the results," said Ben Edwards, vice president of CBN WorldReach. "We were able to get very good penetration. Ghana has a large Muslim population. To see that penetration is terrific."

While 50 percent of the people in Ghana claim to be Christians, a large number appear to be only nominal Christians.

It is estimated that 54.5 percent of Ghanaians in cities have a television, but 90 percent have access to one and 80 percent watch television regularly.

Nine CBN programs were aired in prime time between Dec. 17 and Dec. 31.

During a media blitz, CBN programming is intensified and offered across multiple channels in a given area. Volunteers from local churches are enlisted to follow up with new believers to get them involved in a faith-building fellowship.

Continued follow-up by local volunteers is crucial as is continued programming. "A blitz creates heightened spiritual awareness that long-term programming can enhance," said Edwards.

"Our goal is to see recurring programming placed on more channels," he said. "We really have a sense that God is moving in Ghana."

Programs currently available in Ghana are The International 700 Club, Turning Point, a show that combines music and celebrity interviews, and the music video show called 1 Cubed.

The blitz was conducted in cooperation with the CBN WorldReach regional center in Nigeria. The survey is based on an audience survey in seven major cities and a follow-up survey by the church volunteers.

Please pray that the new believers will be sustained in their faith through contact with other believers and integration into a worshipping fellowship.